AD CAMPAIGN + ILLUSTRATION

The challenge was to illustrate a photo-realistic product and design a set of advertisements promoting the product. I selected and illustrated Beats Studio headphones, and crafted the ad them and slogans customized for the celebrity featured in each ad.

The ad theme ties the celeb’s passion with their use of Beats headphones.

The slogan, "Sound your heart will beat for," is the theme’s foundation where the superior sound quality that is famously associated with Beats audio products is directed toward the hearts of the consumers who will use them.  The campaign will pair imagery of youthful/active individuals and celebrity figures declaring what they love with the slogan and Beats products.

I designed the graphic elements and composed the layout in Adobe Illustrator and Photoshop.