BRAND IDENTITY - EVENT

The annual American Airlines Flagship Charities Golf Classic raises money for several local non-profit organizations around Los Angeles that specializes in support children with housing, food, clothing and education insecurities, and is attended by various large corporate sponsors and celebrity supporters.

The managing director of a sales division requested a redesign of outdated print collateral for the American Airlines Flagship Charities Golf Classic event using American’s new branding guidelines. Assets were to include a printed/electronic brochure, all signage, bag tags, and props/certificates needed during dinner and auctions. 

This redesign observes the new branding style and iconography for American Airlines while introducing hi-res photos showing happy playful children.  The repeating circular shapes used throughout the theme along with AA's new color scheme and icons tie the layout to the current company brand image. 

As the lead designer, I used Adobe Illustrator, InDesign and Photoshop to create the event materials.