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MOTION GRAPHICS

BRAND IDENTITY - EVENT

As the lead design visionary for the annual Afro Ball scholarship benefit, hosted by the USC Black Alumni Association, I fused the USC brand with Wakanda-inspired afrofuturistic elements. Balancing afrocentric and futuristic themes, I crafted a visually compelling aesthetic using world-building typefaces, hexagonal shapes, and technological effects. Leveraging Adobe After Effects, Illustrator, and Photoshop, I created dynamic animations showcased at Avalon Hollywood, captivating over 300 attendees, including esteemed guest Reggie Bush.

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BRAND IDENTITY - EVENT

Worked with the Los Angeles Urban League as their lead designer to create an event brand that would honor the event awardees, Magic and Cookie Johnson. I personally coined the event tagline and designed the overall look for the event - using brown hues and wispy magical dust accents to speak to the demographic supported by LAUL and to play on the nickname of the main honoree, Earvin “Magic” Johnson.

Adobe Illustrator and Photoshop were used to create this design.

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AD CAMPAIGN + ILLUSTRATION

This passion project involved working independently to create photo-realistic ads for Beats Studio headphones. I selected celebrities, customized slogans, and crafted ads tying their passions to headphone use. The slogan "Sound your heart will beat for" emphasizes Beats' superior sound quality. Imagery of active individuals and celebs with their loves will accompany the slogan and products. Created using Adobe Illustrator and Photoshop. The headphones seen here are vector, illustrated by hand in Illustrator.

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BRAND IDENTITY - EVENT

The Los Angeles Urban League has a century-long legacy of empowering underserved communities. I collaborated as lead graphic designer to create on-brand event materials, aligning with their mission of community upliftment. The theme "We Rise, Together" was central, with rising arrow imagery symbolizing progress. The result: printed invitations, social media kits, and sponsorship forms, facilitating community engagement. Created using Adobe Illustrator and Acrobat

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MOTION GRAPHICS

The “We’re Just Getting Started” project aimed to motivate American Airlines sales department members with an energetic visual piece. As lead designer, I utilized Adobe After Effects and Illustrator to incorporate metrics and animations, set to an upbeat soundtrack. The clip, showcased at a sales conference, left the audience energized and prepared for future achievements in the coming year.

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BRAND IDENTITY - EVENT

The USC Black Alumni Association's Scholarship Benefit Dinner celebrates the achievements of graduates of color, fostering peer connections. As senior designer, I collaborated with the marketing team to create a regal afro-centric theme, blending Trojan colors with a "Great Gatsby" motif and Ghanaian Adrinka symbols. Using Adobe Illustrator and Photoshop, I crafted elegant black and gold materials, bringing the vision to life at the Kodak Theater.

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BRAND IDENTITY - LOGO

Commissioned by a music studio, the Cautionary Tail record label logo incorporates antique recording equipment, particularly VU meters. The name is stylized across a VU meter with a red needle in the cautionary zone, accentuated with mechanical screws. Created solely in Adobe Illustrator and animated in Adobe After Effects, the logo captures the essence of traditional music engineering and mixing

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BRAND IDENTITY - EVENT

The annual American Airlines Flagship Charities Golf Classic supports local non-profits aiding children in need. To align with American's new branding, event collateral underwent a redesign. Using Adobe Illustrator, InDesign, and Photoshop, I integrated vibrant images of happy children, circular motifs, and the updated color scheme. The outcome? Refreshed print materials that underscore American Airlines' dedication to philanthropy and community support, enhancing the event's impact on charitable endeavors.

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BRAND IDENTITY

Artful Rebellion specializes in custom suits for under-represented members of the New Orleans BIPOC community. The owner sought a brand image overhaul, including logo, business cards, and clothing tags. Collaborating closely, we developed a youthful yet professional theme, reflecting pride in the AR brand. Utilizing Adobe Illustrator, I created mock-ups to ensure the final design and color palette aligned with the company's vision.

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ILLUSTRATION - BOOK COVER

This personal project involved a complete redesign of the book cover for "How To Tell If Your Cat Is Plotting to Kill You." The artwork depicts a cat, seemingly innocent, but with subtle hints of menace. Using Adobe Illustrator and Photoshop, I illustrated and crafted a vector design that incorporates cat-like features into the title and strategically placed text on the spine for vertical display on bookshelves.